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Showing posts from July, 2025

7 Essential Skills Every Digital Marketer Needs

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  In today’s fast-paced digital era, businesses are moving online, and digital marketing has become a must-have skill. Whether you’re a student, entrepreneur, or working professional, mastering digital marketing can give you a significant edge. But what exactly should a digital marketer know? Here are 7 essential skills every digital marketer must master to thrive in this competitive field. 1. Search Engine Optimization (SEO) SEO is the backbone of digital visibility. Understanding how search engines rank websites helps marketers drive organic traffic. Enroll in the SEO course in Jabalpur at DiGi MARK to learn both on-page and off-page optimization strategies that improve website rankings. 2. Content Creation Creating engaging and valuable content is essential to attract and retain an audience. Content marketing is closely tied to SEO, email marketing, and social media, making it a core skill for every digital marketer. 3. Social Media Marketing Social media platforms are power...

How to do a competitive analysis in digital marketing?

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In the fast-paced world of digital marketing, staying ahead of your competitors requires more than just great content and ad strategies — it demands a deep understanding of your competition. That’s where competitive analysis comes into play. Whether you are a freelancer, business owner, or a student enrolled in the best digital marketing course in India , mastering competitive analysis is essential to crafting winning strategies. What is Competitive Analysis? Competitive analysis in online marketing refers to the method of finding your key competitors, analyzing their techniques, and assessing their strengths and weaknesses compared to yours. This enables you to make informed decisions and improve your marketing in the most efficient way possible. Step-by-Step Guide to Conduct a Competitive Analysis 1. Identify Your Competitors Start by identifying both direct and indirect competitors. Use tools like Google Search, SEMrush, Ahrefs, or SimilarWeb to find who ranks for your target keywo...