How to do a competitive analysis in digital marketing?

In the fast-paced world of digital marketing, staying ahead of your competitors requires more than just great content and ad strategies — it demands a deep understanding of your competition. That’s where competitive analysis comes into play. Whether you are a freelancer, business owner, or a student enrolled in the best digital marketing course in India , mastering competitive analysis is essential to crafting winning strategies. What is Competitive Analysis? Competitive analysis in online marketing refers to the method of finding your key competitors, analyzing their techniques, and assessing their strengths and weaknesses compared to yours. This enables you to make informed decisions and improve your marketing in the most efficient way possible. Step-by-Step Guide to Conduct a Competitive Analysis 1. Identify Your Competitors Start by identifying both direct and indirect competitors. Use tools like Google Search, SEMrush, Ahrefs, or SimilarWeb to find who ranks for your target keywo...